The adv has the Hilfiger family as protagonist, an enlarged and stylish family that now, after six seasons, fully represents the style of the American brand in all its facets.
The 2013 Spring Summer adv – that boasts the collaborations of Craig McDean for the photography, of Karl Templer for the styling and the creative direction Trey Laird of Laird + Partners - presents the Hilfiger family as protagonists of a multimedia campaign on all levels. This season, the traditional photo and video advertisement campaign is indeed joined by the first webisode in a digital system of the brand
Tommy Hilfiger, with the soundtrack by Estelle and Janelle Monae.
The webisode will be online from today, and you can have a look at it by following the link www.tommy.com/bonvoyagedownload the song Do my thing by Estelle for free, just answering the question “What’s your thing for 2013?” with hashtag #doyourthing.
The campaign has been shot in Sag Harbor, near New York, and expresses the preppy and irreverent style of Tommy Hilfiger at its best: the scenes have been shot in the open air, between the port and the wharf, where the Hilfiger family has fun by practicing sports. “I love the sailing life, and for this season Hilfiger will hoist the sails as only they can do, with that adventure spirit and the young irreverence that we learned to love, and that now is part of our expectations” Tommy Hilfiger said.
The cast includes Jacquelyn Jablonski with Max Rogers, Bernard Fouquet, Chloe Blackshire, Arthur Kulkov, Julia Hafstrom, Lea Sorensen, Toni Garrn, Thomas Gledhill and the dachshunds Morgan IV and V. There are also some new members of the family, such as Kim D, Sacha M'Baye, Tidiou M'Baye, Viggo Jonasson, Jourdan Dunn and Tian Yi.
